What is SEO(Search Engine Optimization?
SEO (Search engine optimization) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
What is the Purpose of SEO?
SEO (Search engine optimization) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
What are the best SEO Platforms in 2023 ?
Below are our picks for the best SEO tools
Google Analytics
This is a free web analytics service offered by Google that tracks and reports website traffic
Start-up Cost ?
FREE !!
Main Features:
Intelligence Reports
Google Analytics is constantly gathering data about your website, and occasionally, it will collect information that’s out of the ordinary. For instance, your website visitors could suddenly drop, or your bounce rate could go up unexpectedly.
Goal Setting
In Google Analytics you have the option to set up 20 goals per reporting view (five goals per goal set). You certainly don’t have to use all 20 slots, but in general setting up at least three goals recommended.
Funnel visualization
Every website visitor has a specific set of steps they take to go from being a prospect to being a customer. And when you utilize funnel visualization, it makes it easier to see areas where you might be missing out on sales.
Real-time analytics
Google Analytics offers a real-time analytics feature that lets you see who is active on your site at that exact moment. You can see what pages users are interacting with and any conversions that have taken place.
Segment
Data analysis and optimization insights are hidden in segments. Aggregate data analysis is a good start, but make sure to dive deeper.
User-ID tracking
The User-ID feature lets you track the engagement data from a single user ID. This will allow you to see how individual users engage with your business and how many interactions it takes for that person to become a customer.
Search Console
Google Search Console is a free tool provided by Google that gives you insights into how your website is performing on Google Search.
Start-up Cost ?
FREE !!
Main Features:
Keyword Analysis
One crucial data component Google Search Console offers is the performance report. That report offers the keywords that your site and its pages rank for and calls them “queries
Page Positioning
With this metric, you can see where each page of your site ranks for specific keywords. You can also use it to track your rankings after making any on-site adjustments and optimizations.
Errors and Unindexable
Google logs errors for you in the coverage report. You can learn what hasn’t been indexed and why so you can make corrections.
Sitemap Submission
You can submit your sitemaps directly to Google using the Search Console. Sitemaps are important for SEO because they allow search engines to crawl and index your website’s pages.
Links to Your Site
The links report shows you which sites have linked back to yours. It also reveals which of your pages have the most links.
Mangools
Mangools make SEO simple through Juicy tools since 2014
Start-up Cost ?
FREE !!
Main Features:
Ease of use and great UI
You don’t have to be an expert to start using our SEO tools. You’ll understand all the data and features instantly.
Find Keyword
SE Ranking has the exact search volumes and the most accurate keyword difficulty!
Skyrocket your local SEO
You don’t need to use a location-specific IP address anymore. We have local SERPs with actual previews for more than 50,000 locations including cities, countries or DMA regions
Mine the most powerful backlinks
Evaluate the SEO power of backlinks with the Link Strength based on well-established metrics such as Citation Flow, Trust Flow and others. Just enter your competitor’s domain and let the magic happen
Identify content that generates traffic
Spot the most popular content of your competitors. SiteProfiler will point you in the right direction when looking for new blogging ideas or link building opportunities.
Support With SEO Skills
Unlike typical outsourced support agents, our support team consists of people actually doing SEO every day.
Main Features:
Be Primed for SEO Success
With every essential optimization tool at hand, you’re prepared to reach new audiences and scale.
Get Found in Search More Often
With our keyword suggestions, you can find the top keywords your potential clients search for and add them to your content to enhance search visibility.
Monitor Keyword Rankings 24/7
Keep a finger on the pulse of your site by tracking rankings in Google/Bing/Yahoo/YouTube, Google SERP features, Maps results, and Ads positions for various locations and devices.
Know Your Enemy
By studying your search competitors, learn what keywords they use in their PPC ad and organic SEO campaigns, and use that data to support your own efforts.
Keep Your Backlink Profile in Check
With our Backlink Checker and Backlink Monitor tools, you’re able to get a complete list of backlinks from multiple sites along with their SEO parameter analysis and monitor them ‘round the clock in case anything happens.
Keep All SEO Data in Your Pocket
Use SE Ranking’s mobile app to stay up to date with the most important information and check how your website is doing whenever you want to. Track your ranking success daily, add your site to trustworthy listings, and gather up new keywords on the go.
Pro Rank Tracker
Trusted by over 60,000 SEO Agencies, enterprises, SEOs, SEMs, and websites owners, worldwide!
Start-up Cost ?
FREE !!
Main Features:
Highest-Accuracy Algorithm
ProRankTracker® has the most accurate algorithm of any rank-tracking tool.This state-of-the-art algorithm will outperform any competitor to give you the most accurate, up-to-date results on the ranking of your websites (deep to the top 100 results).
Rank Tracking
Get the most up-to-date, easy-to-analyze SEO ranking (SERP) information on all your websites with 100% accuracy.
Local & Mobile Tracking
Pro Rank Tracker focus in to give you local rank tracking on 187 Google sites, 35 Yahoo! sites, 32 Bing sites, YouTube and all Amazon Local sites.
Analysis & Research
ProRankTracker® offers a variety of analysis and research tools to help your SEO efforts.
Full SERPs – Advanced Competitor Analysis
Step into the big players’ territory, get this industry groundbreaking tool, offered for the first time at affordable price levels.
Reporting
PRT revolutionizes your reporting options with the most comprehensive and in-depth white-label reports.
SURFER
Don’t leave your SEO strategy up to chance. Skyrocket your organic traffic with Surfer.
Start-up Cost ?
FREE !!
Main Features:
Unlock the power
While you focus on writing amazing content, Surfer’s Content Editor will provide you with relevant keywords and a real-time measure of optimization.
Generate briefs with catchy headlines in seconds
Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions.
Write and optimize content in any language
With Surfer, you aren’t limited to only English and Spanish. Write and optimize simultaneously using the real-time metrics for structure, word count, NLP-ready keywords and images, and rank high anywhere in the world.
Ensure the authenticity of your article and avoid potential penalties
Whether you’re producing AI-generated content, or writing it yourself, checking your article for plagiarism is a solid idea if you want to avoid penalties, truly engage your audience and limit awkward misunderstandings with clients! Then, publish!
AI Growth Management Platform
Bite-sized tasks that pack a lot of punch. Weekly data-driven SEO insights for busy, fast-growing companies.
Hours of research and work, Simplified
Discover dozens of relevant topic clusters based off of your primary keyword with Surfer’s Keyword Research Tool.
Top 5 reasons why you Should start using SEO Tools
1. Increased Visibility
SEO tools help to increase the visibility of your website in search engine results pages (SERPs), making it easier for potential customers to find your business.
2. Better Keyword Research
SEO tools can help you identify the best keywords to target for your website, ensuring that your content is optimized for the right search terms.
3. Link Building
SEO tools help you to identify high-quality backlink opportunities, allowing you to build a strong link profile that can improve your search engine rankings.
4. Improved On-Page Optimization
SEO tools help you to optimize your website’s on-page elements, such as meta tags and header tags, to improve your search engine rankings
5. Tracking and Reporting
SEO tools help you to track your progress and monitor your search engine rankings, allowing you to make data-driven decisions about your SEO strategy.
