In today’s digital age, having a strong online presence is essential for businesses. Whether you are a small business owner or a marketer, tracking your website’s traffic and conversions is critical for success. Fortunately, link tracking tools can help you do just that. In this article, we will explore the top link tracking tools and how they can help you boost your conversion rates.
Table of Contents
Introduction
What is Link Tracking?
Benefits of Link Tracking
The Best Link Tracking Tools
Google Analytics
Bitly
ClikcMagick
Cometly
AnyTrack
Voluum
Hyros
Improvely
Wicked Reports
How to Choose the Right Link Tracking Tool for Your Business
Conclusion
FAQs
Introduction
When it comes to online marketing, conversion rates are everything. Every business wants to turn their website visitors into paying customers. However, without proper tracking, it can be difficult to know what is working and what is not. This is where link tracking tools come into play.
In this article, we will explore the best link tracking tools available to help you monitor your website’s traffic and conversions. By using these tools, you can optimize your marketing campaigns and improve your conversion rates.
What is Link Tracking?
Link tracking, also known as link monitoring or link analytics, is the process of tracking clicks on a website’s links. This data can help you understand how visitors are interacting with your website and where they are coming from. With link tracking, you can monitor the effectiveness of your marketing campaigns and adjust your strategy accordingly.
Benefits of Link Tracking
There are several benefits to using link tracking tools:
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- Understand your audience: By monitoring your website’s traffic, you can gain insights into your audience’s demographics, behavior, and interests.
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- Improve your marketing campaigns: With link tracking, you can see which campaigns are driving the most traffic and conversions. This data can help you optimize your marketing strategy and improve your ROI.
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- Optimize your website: By analyzing your website’s traffic patterns, you can identify areas for improvement and make changes to improve your conversion rates.
The Best Link Tracking Tools
There are many link tracking tools available, each with its own unique features and benefits. Here are some of the top link tracking tools to consider:
ClickMagick
Unbeatable Tracking & Attribution Without The Chaos
Start-up Cost ?
FREE !!
Main Features:
TrueTracking® — It Starts With Accurate Data
ClickMagick is your objective “Single Source of Truth” — the one place you can see your true results, and all the actionable stats and KPIs you need, all in one place.
Improved Ad Performance & Lower Costs
Optimize based on your actual results, and automatically send your true conversion data back to your ad networks for perfect ad optimization and increased ROI.
Bulletproof Cross-Device Tracking
ClickMagick offers true cross-device tracking, so you can track and optimize with confidence even as visitors constantly switch devices.
Advanced Attribution Modeling
Advanced Multi-Touch Attribution Models — like Linear, Position-Based and Time-Decay — provide deeper insights and better optimization.
Reduce Wasted Ad Spend
Click Shield™ prevents bots, competitors, and “click happy” users from wasting your budget. You’ll spend less for the same number of customers.
Track Phone & Other Offline Sales
Easily and accurately track your offline conversions, all the way back to the ad or promotional piece that generated the customer.
World-Class Bot Filtering
They’ve been in the trenches battling bots as direct response marketers longer than anyone. No other bot filtering system comes close.
An Affiliate Marketer’s Dream
Integrated with over 100+ affiliate networks, with full support for server-to-server tracking, and every tool you need to grow your commissions.
Cometly
Scale Ads Faster Using Accurate Data through the leading ad attribution platform.
Start-up Cost ?
FREE !!
Main Features:
Accurate Ad Attribution
No more missed sales because you rely on inaccurate data from the native ad platforms. With our proprietary pixel technology we track sales back to the correct ad so that you can make the right decisions on your campaigns.
Easy Data Analysis
Easily analyze the numbers that matter (gross revenue, ROAS, net profit, etc.) without having to spend hours putting data into spreadsheets.
Faster Ad Optimization
Our direct partner integration with the ad platforms enables you to turn off ads or increase/decrease the budgets directly from within the Cometly platform.
Save Time
Did you know that 50% of ad spend is wasted? With Cometly, you know exactly what ads are making you money and which ads are not making you money. Cut back on wasted ad spend and scale up your winning ads by having accurate ad data.
No More Spreadsheets
Finally delete those slow, clunky spreadsheets that drive you crazy and replace them with Cometly’s beautiful interface to get updated data in near real time.
Tracking with Comet Pixel
The most advanced server-side tracking pixel on the market. Use the Comet Pixel to accurately track sales back to the correct ad, every time. It’s server-side pixel will bypass IOS14 and ad blockers that limit your attribution.
Analyze & Optimize with Comet Ads Manager
The Comet ads manager is the only platform on the market that allows you to make changes to your ads using accurate data. Turn ads on / off and increase or decrease budgets, all from within the accurate Comet ads manager.
Track Comet Events
Track specific events from digital ads that occur on your online store, website, or marketing funnel, and send that data back to the ad platforms for better ad optimization.
Get unparalleled visibility and identify exactly which ads are producing results by tracking events such as Leads, Purchases, Scheduled Calls, Free Trials, and many more back to the correct ads..
Manage Spaces
Create & manage unlimited workspaces to manage multiple stores, no additional fee per store.
Invite teammates (or clients) and assign roles based on what permissions they require to help you scale ads to the moon!
Conversion API
Feed your ad platform’s conversion optimization system by taking the accurate Cometly data and passing it back to the native ad platform. This will dramatically improve your ad’s ROAS.
AnyTrack
Your Marketing Stack Connector – A plug & Play Platform
Start-up Cost ?
FREE !!
Main Features:
One Tag
Conversion tracking can be hard to understand, but with AnyTrack, it’s easy. It’s a simple but powerful Tag that automatically tracks, attributes and syncs all your conversions across all your marketing tools.
*No coding skills required * Real-time validation * Instant setup.
AutoTrack events
AnyTrack automatically tracks events like outbound clicks and forms submissions without writing code. Save time getting the data you need for your marketing & analytics tools.
*Auto-detect offer links & forms *Promote unlimited offers *Works with your current setup
AutoTag & SubId’s
AnyTrack automatically tags your offer links and forms, to guarantee a perfect funnel tracking and attribution across your entire marketing tools, channels, affiliate networks and advertisers.
*True redirect less tracking *Start tracking instantly *Compatible with any CMS
Analytics connection
Connect all your pixels and analytics tools to the same conversion data so you can leverage it across multiple ad networks.
*Google Analytics granular data *Facebook Conversion API *One Click Setup
Affiliate Networks
Connect easily with your favorite affiliate networks. In a matter of seconds and without any manual setup, you’ll be setup for perfect tracking.
*60+ Integrated networks *API or Postback URL integrations *Custom integration on demand
Traffic Sources
Whether you run on Google Ads or Taboola, AnyTrack syncs your entire customer journey so you can optimize for every type of conversions.
*Instant setup *Automatic funnel tracking *Optimized URL Tracking Template
Custom Audiences
Build custom audiences according to real conversion data so you can trigger the right ads, to the right audience and at the right time.
*Scale with confidence *Increase conversions & ROI *Target based on conversion type
Run Smart Campaigns
Because you’ve accumulated granular audience data, you can run campaigns, simultaneously and across ad networks.
*Know what drives conversions *Run multi-channel campaigns *Gain insights on your traffic.
Granular Conversion Data
Instantly gain actionable insights on your content true value, by correlating content and product conversions data. *Gain more insights on your traffic *Optimize based on product data *Discover opportunities
ALSO
– Make the most out of your Google Ads campaigns, with full conversion data synced – in real time.
– “One Click” setup with Facebook Conversion API so you can see, in real-time conversions.
– Now you can feed Google, Facebook AI engines with the data needed to optimize your campaigns for ROAS.
– Advanced campaign tactics that let you optimize every step of your funnels, and retarget across ad networks.
– Uncover the true ROI of your SEO and scale your content with data driven marketing insights.
Main Features:
Track
– Easily monitor your ad campaign metrics such as visits, clicks, costs & profits. Manage all of your affiliate conversion tracking with just one platform.
– Track different types of conversions throughout your visitor’s journey without the need to use custom affiliate software.
– Override the defauly campaign flow if your condition is met. Your server will get a notification each time a visit occurs and will be able reply with a different lander/offer.
– Stay updated on your campaigns’ performance 24/7, even whey you are away from your computer. Available for iOS and Android.
Different tracking modes
– Track with the HTTP redirect method with no use of third party cookies. Tracking scripts are available for more complex tracking solutions.
– Track paid and organic traffic with no redirects. Great for GEOs with slow connections. Compliant with Facebook’s ad-tracking requirements.
Optimize
– See your campaign data as it flows in, real-time.
– Quickly detect faulty campaign funnel setups and discover issues connected with external platforms.
– Quickly find out which offers and landing pages perform best.
– Easily navigate through different levels of your data and get actionable insights by Data grouping & drill-down.
Anti–Fraud Kit
Automatically detect suspicious clicks & visits and easily spot sources of bad traffic.
Bot traffic can distort your data, damage your reputation with an affiliate network, and make you lose money.
Voluum will help you prevent that by automatically flagging suspicious traffic in your reports, so you can block non-human activity or even get a refund from your traffic source.
Landing page protection
Block access to your landing page from visitors or programs that didn’t come through a campaign URL. Prevent your competitors from copying and using your lander.
Traffic source & affiliate network templates
Easily add 50+ different affiliate platforms to Voluum. Create new campaigns fast without the need for manual setup.
Traffic log
Download detailed data about every single visit. Easily find any data mismatches between your traffic source and Voluum.
Multicurrency support
Easily compare traffic source costs and affiliate network payouts, even if they use different currencies.
Manual cost update
Manually modify your campaign costs in Voluum if your traffic source doesn’t send the cost automatically.
Trend analysis tools
Use Voluum affiliate analytics to see how your results change week after week. Monitor the results of your optimization efforts.
Workspaces
Organize work within your team. Create manageable working groups and grant specific access levels to your associates.
Multi-User
Invite your partners to collaborate with you on your Voluum account. Customize their access to specific working groups.
Proxy reports
See if your traffic uses various proxy solutions to hide its origin. Stay compliant with affiliate networks’ regulations.
Main Features:
Ultimate Ad Reporting Dashboard
HYROS has created the Profitwell/Baremetrics of ad reporting. Drag and drop, then customize your DREAM ad reporting dashboard showing any stats & comparison you can imagine. Then use this dashboard to instantly get access to your crucial stats AND deliver reports to your clients in 1 click.
Important Analytics
See the deep metrics that impact your advertising bottom line ALONG SIDE your ad data. Metrics like leads, funnel funnel metrics, calls, call closes, upsale/downsale interaction, refunds. If it’s related to info HYRO has it Tracked.
Cohort and LTV Analysis
Track what campaigns bring you the best customers long term and see your revenue to ad spend days, months and YEARS after the first click. See all this data laid based on any filter or combination of data.
Creative Reporting
Measure the results of your creative across all campaigns and see which ad creatives perform best across all your ads. Easily track their LTV, order values and any other metric you desire.
Customizable Attribution Models
Split up attribution and credit based on how you see fit. Info marketing is has many factors and different touch points. HYROS lets you find the attribution model that suits your unique business.
Ad Manager
HYROS puts all this data inside YOUR native workflow so that you can work inside your ad accounts whilehaving access to data that lets you make critical decisions.
See The Full Customer Journey
Across devices, platforms, organic traffic it doesn’t matter. You will see everywhere your customer are connecting with your business and the paths they are taking to get there. Over days, months and years.
Deep Data API
HYROS is designed for large info brands that need to push data to large company wide reporting systems. HYROS lets you do this with ease across all deep data reporting systems like Data Studio or Sales Force.
Plug Into Everything
HYROS works with all major and minor info stacks. Ranging from Click Funnels, Hub Spot to weird combo set ups to popular checkout systems and payment processors. If you are selling infomation, we can plug into your software.
1 To 1 Concierge Relationship
When you join HYROS we consider it partnering with you. Your success is our success. Thus you will get a 1 to 1 rep who is an EXPERT in info marketing tracking to help make sure you have flawless tracking and reporting. Our reps will also help you find and read the data to find opportunity and grow your Info business further.
Connect All Parts Of Info
HYROS allows you to sync leads, phone calls, email and every part of your business together for one clean attribution picture.
Call, Webinar and LONG Funnels
HYROS specializes in connecting purchases to clicks after LONG periods and tracking, repeat sales from customers.
Main Features:
Built To Optimize Your Marketing
Improvely identifies the source of every signup and sale, whether it’s from a marketing campaign or any other channel.
Precise Traffic Reports
improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic.
Custom-Built Funnel Reports
You can See the paths users take to conversion and identify the points where lost sales dropped off. Funnel reports show how users flow through multiple steps on your website. They’re your power-house tool for identifying your best segments, and your biggest opportunities to improve.
Customer Profiles
improvely automatically creates a profile of each person on your site with all their past visits and conversions. You’ll learn their time to conversion, lifetime value, location and more. Plus, you’ll see first-hand how different channels contribute to each conversion on your site.
Detect Click Fraud As It Happens
improvely’s state-of-the-art monitoring system inspects the quality of every ad click, 24 hours a day. Whether it’s excessive non-converting clicks from specific countries, or a competitor repeatedly clicking your ads, Improvely can detect and notify you of suspicious activity.
Block and Deter Fraudulent Clicks
Competitors clicking your ads to drain your budget have a lot to lose if they’re caught and reported. improvely shows them you’re aware of their activity by sending suspicious clicks to a warning page instead of your website. We also give you their IP address and instructions to block it from seeing your ads.
Recover Lost Money From PPC Ads
Whenever click fraud is detected, improvely will prepare a report with all the details you need to report the incident to the site or search engine you advertised on. Fraud reports include the IP addresses, locations, referring URLs and exact dates and times of every suspicious click recorded.
Track Commission Sources
improvely will show you which of your campaigns, ads, landing pages and keywords are generating commissions for you — without creating a separate referral link for every keyword you bid on.
Protect Your Ads & Keyword Lists
Protect your campaigns from theft and snooping by affiliate managers and competition with link cloaking on supported ad & affiliate networks.
Cloak Your Affiliate Links
Hide the destination of your links from your site visitors by enabling Improvely’s link cloaking feature. You can control what URL is shown in the address bar and what text is shown in the title bar of the window.
Integrate with dozens of affiliate networks & programs
improvely works with any affiliate program that supports tracking pixels or subid parameters. That’s 95% of the major affiliate networks and most affiliate program software. If your network doesn’t let you place a tracking pixel, just upload an exported commission report to Improvely.
For Agency & White Label
– With the revenue-boosting features, live reports, and value-adds you’ll be offering, your clients will never be satisfied with boring PDF reports again!
– Provide client access to improvely reports under your own domain, with your company name and logo as the only branding. You decide what level of access clients get to improvely.
– All of Improvely’s reports can be exported to Excel CSV files. You can also export click lists, conversion lists and other detailed information that goes into the totals in your reports.
WICKED REPORTS
Powerful Marketing Attribution – Understand what your data is telling you, then optimize your entire marketing funnel
.
Start-up Cost ?
FREE !!
Main Features:
Optimize Ad Spend
– Wicked Reports sees every step in the customer journey. With innovative attribution models, you can optimize ad spend and scale campaigns that drive high-value customers.
– Maximize ROI on all your campaigns with accurate, multi-touch attribution data from Wicked Reports. With critical data insights, you can avoid undervaluing or overvaluing marketing efforts, wasting ad spend.
Attribution Time Windows
Attribution Time Windows built for Ecommerce Brands (especially subscription models). Automatic conversion detection and attribution of Shopify and Recharge sales back to top, middle, and bottom of the funnel paid & owned media campaigns.
Cold Traffic Solution
Wicked Reports has attribution models and time windows specific to paid cold traffic subscription cycle.
Cold Traffic Conversion
Wicked Reports has deep analysis of your CRM and Cart conversions to determine cold traffic conversion time. Guidance on the insights and impact of this analysis when acting on cold traffic paid ad media.
Accurate Data
– Custom time windows on last click lookbacks.
– Custom time windows on new lead email optin capture lookbacks
– Infinite look forward on cold traffic campaign revenue attribution
– Infinite look forward and automatic detection of subscription revenue
Cohort and LTV Reports
– How to determine the break-even dates for new leads
– How to create an accurate budget for lead acquisition
– Which paid media campaigns’ yield are most valuable
– How to see advanced customer LTV data at the ad, keyword, ad set, and email level.
Advanced Customer Lifetime Value Reporting
– See ROI impact on Google & Facebook campaigns that capturing Klaviyo email optins but have delayed Shopify & ReCharge sales conversions.
– Find most and least profitable months.
– Leverage LTV in your customer acquisition strategy.
ROI Reports
– How to optimize paid campaign ROI with patented modeling for first click attribution, last click attribution, linear attribution, new lead attribution, full impact, and re-engaged leads
– How to evaluate your organic lead acquisition
– How to evaluate top, mid, and bottom funnel lead reengagement performance using Benchmarks
Top of the Funnel Attribution
See which cold traffic channels, campaigns, audiences, and ads drive future customer LTV at a profitable ROAS to decide where you should find cold traffic when the ad platforms aren’t measuring effectively.
How to Choose the Right Link Tracking Tool for Your Business
When choosing a link tracking tool, there are several factors to consider, including:
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- Features: What features does the tool offer? Does it offer the features you need to monitor your website’s traffic and conversions?
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- Ease of use: Is the tool easy to use and navigate? Will it be easy for you and your team to set up and use?
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- Integrations: Does the tool integrate with other marketing tools and platforms that you use?
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- Price: What is the cost of the tool? Is it within your budget?
Conclusion
Link tracking tools are essential for businesses looking to monitor their website’s traffic and conversions. By using these tools, you can gain insights into your audience’s behavior, optimize your marketing campaigns, and improve your conversion rates. With so many link tracking tools available, it’s important to choose the right tool for your business based on your needs and budget.
FAQs (Frequently Asked Question)
What is link tracking?
Link tracking is the process of monitoring clicks on a website’s links. This data can help businesses understand their audience and optimize their marketing campaigns.
What are the benefits of link tracking?
Link tracking can help businesses understand their audience, improve their marketing campaigns, and optimize their website for better conversion rates.
What are some popular link tracking tools?
Some popular link tracking tools include Google Analytics, Bitly, ClickMeter, LinkTrackr, Mixpanel, Kissmetrics, Piwik PRO, Improvely, and Voluum.
How do I choose the right link tracking tool for my business?
When choosing a link tracking tool, consider the features, ease of use, integrations, and price to find the right tool for your business.
Is link tracking important for my business?
Yes, link tracking is important for businesses looking to monitor their website’s traffic and conversions, optimize their marketing campaigns, and improve their conversion rates.
