What is Email Marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
What is the recent statistics of Email Marketing?
- Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)
- Email marketing is used by 1 in 2 media planners. It will continue to grow this year with 22% planning to leverage it for the first time
- 33% of marketers send weekly emails and 26% send emails multiple times per month
- 77% of marketers have seen an increase in email engagement over the last 12 months.
- 41.5% of brands say that email marketing is very critical to business success, compared to 78% in 2020. (Litmus, 2021)
- 81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)
What are the top 10 Benefit of Email Marketing?
Email marketing is a powerful tool for businesses of all sizes to connect with their target audience and drive sales. With the rise of social media and other digital marketing channels, email marketing may seem like a less relevant strategy, but it is still one of the most effective ways to reach and engage with customers. In this blog post, we will discuss the benefits of email marketing and how it can help your business grow.
Cost-effective
Email marketing is one of the most cost-effective marketing strategies available. Unlike traditional marketing methods such as television or print advertising, email marketing can be done at a fraction of the cost. All you need is an email service provider and a list of email addresses to start sending out your messages.
Targeted audience
Email marketing allows you to reach a targeted audience. With the use of segmentation, you can send personalized messages to specific groups of people based on their interests, behaviors, and demographics. This allows you to create more effective campaigns and increase the chances of converting leads into customers.
High ROI
Email marketing has a high return on investment (ROI). In fact, according to the Direct Marketing Association, email marketing has an ROI of 4,300%, which is much higher than other marketing channels. This is because email marketing allows you to reach a large number of people at a low cost and track the results of your campaigns in real-time.
Measurable results
Email marketing is highly measurable. You can track the success of your campaigns by monitoring open rates, click-through rates, and conversions. This allows you to identify what is working and what is not, and make adjustments to your strategy accordingly.
Builds relationships
Email marketing helps to build relationships with your customers. By sending regular, personalized messages, you can establish trust and credibility with your audience. This can lead to increased brand loyalty and repeat business.
Automation
Email marketing campaigns can be automated, saving you time and resources. With automation, you can set up a series of emails to be sent automatically based on specific triggers, such as a customer’s birthday or their anniversary with your company. This allows you to stay in touch with your audience without having to manually send out emails.
Mobile-friendly
Email marketing is mobile-friendly. With the majority of people checking their emails on their mobile devices, it’s important that your emails are optimized for mobile. Make sure your emails are responsive, with a clear and simple layout, and easy-to-click links.
Personalization
Email marketing allows you to personalize your messages. By using the data you have on your customers, you can send personalized emails that address their specific needs and interests. Personalized emails have been shown to have higher open and click-through rates, leading to more conversions.
Lead generation
Email marketing can be used as a lead generation tool. By offering something of value, such as a whitepaper or a free trial, in exchange for an email address, you can increase your list of leads.
Re-engage
inactive customers Email marketing can be used to re-engage inactive customers. By sending targeted messages to customers who haven’t made a purchase in a while, you can remind them of your brand and encourage them to make a purchase.
In conclusion, email marketing is still one of the most effective ways to reach and engage with customers. It’s cost-effective, targeted, and offers a high ROI. It also helps to build relationships, automate campaigns, and increase lead generation. With its ability to personalize messages and re-engage inactive customers, it’s a powerful process to build a successful business.
