What is email marketing?
Email marketing is the practice of sending commercial messages to a target audience through email. The main goal is to promote a product, service, or brand and build customer loyalty.
Email Marketing is arguably the most profitable means of marketing. Because Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
Why You Should Start An Email Marketing Campaign?
1. Targeted Audiences
Being able to target your audience solves all the inherent problems of non-targeted marketing.
2. Increased Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value.
3. Distribution at Scale
There aren’t many forms of marketing as easy to share as email marketing.
4. Metrics
Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates.
5. Email Marketing is Cost effective
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets.
What are the best Autoresponder / Email Marketing Platforms in 2023 ?
Below are our Picks for the best Autoresponder/ Email marketing service sites:
Get Response
Powerful tool to send Emails, get higher open rates, Create pages, and Automate your Marketing.
Start-up Cost ?
FREE !!
Main Features:
Email Marketing
- Send one-time email broadcasts with updates and special offers.
- Create automated email sequences to follow up with and nurture your subscribers.
- Design and trigger action-based, automated emails to engage and sell.
- Increase your blog’s reach and share posts via email and on social media.
- Deliver emails at the right time with Perfect Timing and Time Travel delivery tools.
Autoresponder
- Send emails in the same platform you use to grow your list and engage customers.
- Design with drag-and-drop ease and template sets that match your campaign goal.
- Set up automated deliveries based on subscription time, with delays, or at exact hours.
Website Builder
- Build your page in minutes with the help of AI and start promoting your business.
- Get all the creative tools you need to bring your ideas to life and showcase your brand.
- Find predesigned customizable templates based on your business needs.
- Promote your website through all your channels without ever leaving GetResponse.
Landing Page
- Discover dozens of ready-made, mobile-responsive templates designed to convert visitors into contacts.
- Get creative with drag-and-drop editor and build your landing page in minutes. It’s mobile friendly as well.
- Use available settings and tools to ensure your page appears in relevant search results.
Email List Building
- Organize contacts into subgroups and segments. Send personalized emails based on contact data & behavior, they can’t help but open.
- Use custom fields to collect validated data about your contacts. Combine custom data with behavioral data for more personalized communication.
- Connect your CRM or other contact management tools with GetResponse to sync your contacts’ details and automatically update their data.
Marketing Automation
- Communicate with your audience with even greater precision using data stored in your account.
- Build individual contact profiles to Track and rate customers actions to create custom segments based on specific data and criteria.
SMS Text Automation
- Send bulk SMS campaigns automatically based on selected conditions, user behavior, or contact information.
- Personalize the sender name and SMS content to make your texts stand out and increase their open and click rates.
- With Time Travel and Perfect Timing tools, you can send SMS when your recipients are most likely to engage with it.
- Monitor and analyze the number of sent and delivered SMS messages, along with link clicks, and optimize based on data.
- Send messages to existing contact lists or an imported database of phone numbers.
Conversion Funnel
- Use standard opt-in funnels to capture new leads on your landing page.
- Use Lead magnet funnels to Share valuable content in exchange for email addresses and grow your list faster.
- Use Sales funnels to Promote, sell, and deliver your products online with simple, effective sales funnels.
- Use Webinar funnels to build relationships and turn your expertise into revenue with free or paid webinars.
AWeber
Grow, sell, and engage with your audience—all from a single platform. Email marketing that gets delivered, gets opened, and gets results
Start-up Cost ?
FREE !!
Main Features:
Email Marketing
- Create emails easily with an intuitive drag and drop builder or Save time with email templates for any occasion.
- Add or create eye-catching images with Canva (without leaving your account).
- Save hours of work with automated welcome, abandoned cart, confirmation, and other emails.
- Get higher open rates, clicks, and sales using dynamic content to have subscribers think you made each email just for them.
Email Automation
- Spend less time creating your automations and more time running your business using the drag-and-drop campaign builder to create trigger-based emails with ease.
- Send highly targeted emails with upsells and cross-sell offers. Plus help customers complete their purchase with an abandoned cart email.
- Have your emails automatically sent based on your subscriber’s interaction with your emails.
- Get more eyes on your content sending emails automatically to notify your audience of the newest blog posts, podcasts, YouTube videos, and more.
Landing Page
- Get more leads & sales by setting up lightning-fast landing pages or use the sign up form builder to collect email addresses.
- Easily set up your Google Analytics ID and Facebook pixel to measure landing page performance.
- Connect or buy a custom domain for your landing page to help build your. brand, establish trust with your visitors, and make your landing page more discoverable.
- Save hours of time with mobile-responsive landing page templates designed for over 100 different industries. With drag-and-drop interface, there’s no coding required.
- Using Built-in email marketing & automation, you can Increase sales with abandoned cart, upsell and cross-sell offer emails. It’s all included in one platform.
eCommerce
- Turn your content into revenue with custom sales pages and Sell your courses, ebooks, and newsletters without paying 10% fees.
- Collect one-time payments or create subscription memberships. Plus, you can offer payment plans too.
- Charge for your content in your currency – worldwide. Plus, you can add PayPal buttons for additional payment options.
- Save hours of time with mobile-friendly sales pages, checkout pages, and other templates. With our drag-and-drop interface, there’s no coding required.
ontraport
The sales and marketing platform for growing businesses
Build, automate and scale your vision with Ontraport.
Start-up Cost ?
FREE !!
Main Features:
Email Marketing
- 15 years of experience managing on some of the biggest email programs
- SPF, DKIM and custom sending domains ensures your deliverability.
- Get more from your email by delivering a more individualized experience, learn what your customers respond to, then do more of that.
- Trigger follow-up based on anything the system knows about each contact. Since Ontraport knows more, you have more opportunity to improve your results by segmenting and targeting your messaging than with any other system.
- Forget tracking just clicks and opens. Add UTMs to every email link with a click so you know which emails lead to actual sales or other downline goals.
- Do A/B test more than just subject lines; test timing of sends, order of emails in a series and more. Plus, judge winners based on deep funnel conversions, not just opens and clicks.
SMS Messages
- Get your own dedicated SMS number to use for text messaging instead of numbers used by a pool of businesses so your customers can save your number and respond directly to you.
- Text both ways – Your prospects and customers can respond to your texts, and you can trigger automation based on keywords to send resources, reminder texts, or anything else you can think of.
- Know that your emails will be delivered shortly after you send them instead of within hours, and schedule sends in your recipients’ time zones so they get messages when the timing’s right.
Email Automation
- Use Ontraport’s powerful robust funnel building software to automate and scale any marketing or sales process to get more customers with less work.
- A more flexible automation builder for creative marketers includes – goals, conditions, forks, split tests, webhooks, notifications, and so many more.Your funnel mapping creativity will be matched by your capability so you can build your vision.
- See how your campaign is doing in real time, right on your map. No need to dig around to figure out which emails and pages are converting the best or what’s selling.
- If you know what’s attracting people and prompting them to buy, you know where to focus your efforts. Use first- and last-click attribution tracking to scale your results where it counts.
- This is not your grandfather’s automation builder. We keep it looking clean and simple no matter how complex your automations are so you can easily create and understand your builds.
- Move prospects from your website to emails to a sales call and back to your site without a hitch: It all happens in Ontraport so it’s easier on you and makes sense to your customers.
Form Builder
- Smarter forms for smarter marketing. Build your list and make more sales with forms built to convert.
- When a lead fills out a form, Ontraport automatically captures and stores the referring link’s UTMs, Google Analytics tracking codes, and more giving you the most accurate lead source tracking available.
- Knowing who’s who is the first step towards delivering more effective online experiences and getting higher page conversions. No system tracks your visitors better, and it all starts with Ontraport Forms.
- Increase conversion rates by asking less in each step, ensuring that you get as much information as possible without scaring off your visitors with forms that are too long.
- Pop-ups, floating bars, exit pops, time delayed, full page covers, or directly embedded on your website or an Ontraport page. Anything is possible with Ontraport’s form builders.
- Automatically task a sales rep to contact a lead after a form submission and use form responses to score leads so the most qualified ones bubble to the top of your reps’ lists.
BENCHMARK
Reach your audience and attract new customers with robust email marketing
Start-up Cost ?
FREE !!
Main Features:
Email Marketing
- Whether you’re an HTML expert or an email marketing newcomer, Benchmark’s suite of smart email marketing tools ensures you’ll shine in the inbox.
- Bring your email vision to life by dragging and dropping feature blocks and images into place. Benchmark drag & drop builder allows you to build beautiful emails every time.
- If you’d prefer to set it and forget it, our RSS email option is perfect! Automatically send your subscribers an email when you update your blog or any RSS feed.
- This powerful AI writing tool keeps your email content fresh without draining your time and creative resources.
- With Smart Sending technology, we’ll send emails when the time is right so your reputation stays in tip-top shape and more of your valuable emails land in the inbox.
Pre-Built Email Templates For Any Occasion, No matter your message, we’ve got a template for you.
- Don’t have Photoshop? No problem. Enhance your images right in our email editor by adjusting color, adding effects, stickers, or even by adding a message with beautiful fonts over your photo.
- With our robust A/B testing features, you can test everything from subject line to delivery time to make sure your emails are getting the best results every time.
Email Automation
- Stay in their hearts – and in their inbox – with automated drip campaigns. Send your leads targeted, timely emails over time to add value and shorten their path to conversion.
- Hounding cold leads that aren’t ready to buy is frustrating – and time consuming. Instead, Benchmark ONE alerts you when hot prospects exhibit buying behavior, like reaching a tag score, clicking a specific link, or visiting a conversion page on your website.
- Benchmark report shows you which channels are generating the most leads and customers. Make intelligent adjustments to spend and scale revenue – not resources.
Landing Pages
- Creating branded landing pages in a snap with our easy-to-use drag and drop builder. No coding required.
- Take the guesswork out of design with our basic landing page template layouts – proven to convert.
- Embed your Benchmark forms within your landing pages to seamlessly add new contacts to your email lists.
- Tie your landing pages to your marketing campaigns, emails and automations for a streamlined user journey.
- Publish your landing pages to your own subdomain for consistent branding across the entire user experience.
- Measure campaign ROI with landing page goals, like page engagement and new subscribers.
eCommerce
- Sell more with tools that deliver your products to your customer’s inbox.
- Simple Drag & Drop eCommerce Block. Highlight your products in emails and newsletters. With an intuitive email builder and world-class deliverability, It’s easy to build and send emails that sell.
- Automatically sync your Shopify lists with Benchmark so you can focus on building great campaigns instead of obsessing over list management.
- Every sale is personal for your customer, so don’t send one-size-fits-all emails. With Automation Pro, you can create email campaign workflows that send hyper-relevant, conversion-focused messaging that turns window shoppers into customers.
List Building
- Design the user experience you want for your site visitors with popup and embeddable signup forms. Connect with them at the exact moment they’d be inclined to subscribe.
- Grab new contacts with a custom Signup Form. Place it on your site, blog or favorite social network and watch your list grow.
HubSpot
HubSpot is a complete CRM platform with all the tools you need to bring your Business to the next Level. Increase your Leads, Sales and beyond.
Start-up Cost ?
FREE !!
Main Features:
Email Marketing
- Using Hubspot’s Email Marketing Tools- Create, personalize, and optimize your marketing emails without waiting on designers or IT.
- Design and send professional emails independently, and optimize to improve performance. Since it’s powered by your HubSpot CRM database, you know the data you’re using to customize your emails is accurate.
- Craft professional email campaigns that display perfectly across any device. Get started with one of our goal-based email templates, or choose from dozens of free templates in marketplace that are proven to convert. Then use drag-and-drop editor to customize layout, calls-to-action, and branding.
- Personalize emails for more opens and clickthroughs by using email subscriber’s lifecycle stage, list membership, or any information in their contact record to automatically serve up the most relevant subject lines, links, attachments, and CTAs.
- Use A/B tests to learn which subject lines get the most opens, and which content drives engagement and sales.
- Email marketing management in HubSpot is built on the HubSpot CRM platform, so your emails will always be powered effortlessly by your customer data.
Landing Page
- With HubSpot’s free landing page builder, you can easily build professional landing pages that attract more visitors and convert them into qualified business leads.
- Choose from the library of mobile-optimized templates proven to convert, or build pages in a snap with the drag-and-drop editor.
- Give visitors the best experience possible by tailoring landing page content to them.
- Analyze, test, and optimize landing page performance Using centralized dashboard to identify your top-performing landing pages.
Marketing Automation
- Marketing automation in HubSpot allows you to break through the noise with compelling marketing campaigns, powered by real-time customer data.
- HubSpot’s marketing automation software helps marketers break through the noise with compelling campaigns that allow you to reach your customers where they are.
- Automate your email campaigns and move prospects further down the funnel while generating more leads.
- Create sophisticated, targeted workflows with ease, and give every contact in your database the attention they deserve.
Form Builder
- Generate leads from your website using a powerful online form builder.
- With HubSpot’s form builder, you can easily create custom forms for your website without any technical expertise. Every visitor who fills out your forms will automatically be added to your database.
- Automatically send a follow-up email after a visitor completes your form by upgrading to Marketing Hub Professional or Enterprise.
Ultimately, the best Autoresponder/ Email marketing provider for you will depend on your specific needs and requirements. Take the time to research on different providers and compare their features, pricing, and support before making a decision. Remember to also keep in mind the future growth of your Business and choose a provider that can fulfill your needs with the course of time.
